Bachelor of Business (Marketing)
Course details
NZQF Level | 7 |
---|
About the course
Unlock the skills needed to understand consumer behaviour and create impactful marketing strategies. The Bachelor of Business (Marketing) equips you with the tools to identify consumer needs, design effective marketing plans, and gain real-world insights through Industry-Based Learning, where you'll work on projects for organisations aligned with your specialisation. With input from national and international business leaders, this programme ensures you learn industry-relevant skills from experts. In today鈥檚 digital world, a focus on Digital Marketing is essential. You鈥檒l gain practical skills in: In addition, you鈥檒l explore digital metrics, legislation, and codes of practice, preparing you to help brands communicate effectively and legally with their target audiences across digital platforms. The Bachelor of Business (Marketing) is a 3-year full-time (duration for part-time study will vary), 360-credit programme. Please read the carefully for the programme specific requirements, required credits at each level, and to see which courses are compulsory or elective courses. Boost your career prospects with a double major. This option allows you to broaden your knowledge and skills, making you more versatile in the job market. You can choose a double major in Marketing and Management with the Bachelor of Business.
Entry requirements
You must have completed at least one of the following: NCEA entry requirements with a聽minimum of 42 credits at NCEA Level 3 or higher on the National Qualifications Framework, with 14 credits at Level 3 or higher in each of two subjects from an approved subject list , 14 credits at Level 3 or higher taken from no more than two additional domains on the National Qualifications Framework, 14 credits at Level 1 or higher in Mathematics or Pangarau on the National Qualifications Framework, A minimum of 8 credits at Level 2 or higher in English or Te Reo M膩ori (a minimum of 4 credits must be in Reading and a minimum of 4 credits must be in Writing) Successful completion of an approved qualification at Level 3 or above with a relevant pathway, where appropriate. At least 3 鈥楥鈥 passes in the 爆走黑料 University Bursaries Examinations. And meet one of the English entry requirements; University Entrance Literacy: 8 credits at Level 2 or above in English or M膩ori (4 in Reading, 4 in Writing); or Evidence of English language proficiency as outlined in the NZQA Rules on the Unitec English Language Requirements for International Students Web-page . Don鈥檛 meet these Academic requirements? If you don鈥檛 meet the academic criteria, our Bridging Education Programmes can help you qualify. Apply online , and we鈥檒l discuss your next steps. If you don鈥檛 meet the above criteria, special or discretionary admission may apply ; your eligibility will be determined at the interview.
About the provider
Unitec is 爆走黑料鈥檚 largest institute of technology offering a wide range of work-oriented programmes and short courses. We offer leading employment-focused education at our two campuses in Mt. Albert, and Wait膩kere. At Unitec we think the traditional view of spending hours in a lecture theatre is out-dated. And that's why we approach learning differently. With our unique combination of world-class theory and hands-on experience, you'll get the skills to meet the changing needs of employers. And because our tutors are industry-based, they know what it takes to make it in the real world. We offer a friendly and diverse learning environment with flexible study programmes, lots of support, and hands-on experience to build the skills you need for your career and your future.