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Business as 鈥榰nusual鈥� is the new normal, and whole industries are changing in response to a series of unprecedented demands and issues. With each new disruption, organisations are faced with new challenges and opportunities. What will ensure their survival is employees who are on-the-ball, thrive on the unknown, and constantly upskilling. This postgraduate certificate will extend and deepen your knowledge and capabilities in a specialised area of applied business: choose from business analytics, digital marketing, advanced HR, leadership and supply chain & logistics. When you graduate you will have acquired additional skills and knowledge to gain employment in specialist roles or move into higher level roles with your existing employer. You will also be able to further your postgraduate study by enrolling in the Postgraduate Diploma in Applied Business. The Postgraduate Certificate in Applied Business is a 60-credit programme that can be studied over one semester full-time or part-time options available. The programme is made up of 1 core compulsory course ( ) and three specialisation courses at Level 8. Our specialisations reflect current industry practice and areas of high demand for employment and include: Business Analytics When leveraged effectively, business analytics can be used to solve business problems, predict market trends, and increase efficiency, productivity, and revenue. In this specialisation, you鈥檒l be introduced to the fundamental principles of data science and the techniques and tools of managing and using data in decision-making. You鈥檒l gain an in-depth understanding of concepts, procedures and computing techniques for enterprise data mining with applications to different industries and explore storytelling in data analytics for improving organisational outcomes. Compulsory Core and specialisation courses for this specialisation are as below. Digital Marketing Marketing has always been about connecting with your audience at the right time and in the right place. In today鈥檚 business world, that place is online. In this specialisation, you鈥檒l gain practical experience in developing inbound marketing and online advertising campaigns for an organisation. You鈥檒l also learn how to use and analyse web data to optimise digital marketing tactics and support organisational decision-making. Additional industry certifications you may be able to achieve include: Compulsory Core and specialisation courses for this specialisation are as below. Leadership Leadership may not be a one size fits all, but the fundamentals remain the same. Strong business leadership drives organisational performance by creating an environment that inspires employees to do their best. In this specialisation, you鈥檒l examine the practical skills and knowledge required to successfully lead and manage change, critically evaluate the skills, knowledge and abilities of effective leadership from a diverse range of cultural approaches, and learn how to build an inclusive culture that enhances employee and organisational performance. Compulsory Core and specialisation courses for this specialisation are as below. Supply Chain & Logistics Supply chain and logistics management is critical to business performance and customer satisfaction. This specialisation focuses on applying theoretical principles and analytical techniques to optimise and improve supply chain, distribution logistics and warehouse operations. This includes a group project where you鈥檒l develop procurement strategy, policies and processes to improve an organisation鈥檚 supply chain, and using real-world business problems, gain a better understanding of warehousing and distribution operations. Compulsory Core and specialisation courses for this specialisation are as below. Advanced HR Effective HR management helps bridge the gap between employee performance and an organisation鈥檚 strategic objectives. This specialisation focuses on data-driven people practices; how to implement modern HR practices that create cutting-edge employee experiences in the workplace, the application of technology to analyse employee data to improve performance, and what causes an organisation鈥檚 culture to develop and how to build an inclusive culture that enhances employee and organisational performance. Compulsory Core and specialisation courses for this specialisation are as below.

What you will need to study this programme. Domestic students You must have completed at least one of the following: A recognised bachelor鈥檚 degree (or higher) in a relevant discipline with merit achievement deemed to be a grade average of B- or higher; or A professional qualification in a relevant discipline, recognised as being equivalent to merit achievement in a bachelor鈥檚 degree or equivalent; or And meet one of the English entry requirements; University Entrance Literacy: 8 credits at Level 2 or above in English or M膩ori (4 in Reading, 4 in Writing); or Evidence of English language proficiency as outlined in the NZQA Rules on the Unitec English Language Requirements for International Students Web-page . Non-Academic requirements Provided sufficient evidence of aptitude or appropriate work or other life experience that would indicate a successful outcome in the qualification. Don鈥檛 meet these Academic requirements? If you don鈥檛 meet the academic criteria, our Bridging Education Programmes can help you qualify. Simply apply online , and we鈥檒l discuss your next steps. If you don鈥檛 meet the above criteria, special or discretionary admission may apply ; your eligibility will be determined at the interview.